SMB Market Ripe for BlackBerry Software?

Ann All

Many SMBs are becoming more reliant on mobility to fully leverage their small staffs. According to a recent Computing Technology Industry Association (CompTIA) survey, 90 percent of North American SMBs have employees on the road at least one day a week. On average, 10 percent of the SMB workforce is mobile.


Not surprising then, that 44 percent of the respondents plan to purchase smartphones in the next 12 months, according to the survey.


The SMB demographic appears, ahem, ripe for a BlackBerry product geared to its needs. So Research in Motion is introducing BlackBerry Professional Software, a streamlined version of its BlackBerry Enterprise Server, reports Techworld.


Among the SMB-friendly features: a utility to ease the installation process, a simplified management interface, and tight integration with Microsoft Exchange or IBM Lotus Domino. The new software uses the same certified security architecture and encryption system as the BlackBerry Enterprise Server. It also allows folks to use any of the third-party applications developed for the BlackBerry platform.


It costs $499 for five users and $849 for 10 users and can be expanded to support up to 30 users with the purchase of additional licenses. It can also be upgraded to the Enterprise Server.


According to Techworld, under the terms of a special offer running through November, companies that purchase five new BlackBerry smartphones will receive the five-user version of the software for free.

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