SAP's SMB Strategy Starting to Emerge

Ann All

SAP for some time now has been promising a product revamp to address the needs of SMBs, but details have been sketchy -- limited largely to CEO Henning Kagermann's promises that the company intended to "write a bit of software history."


As recently as January, no delivery date -- or even a name -- for the history-making product had been announced.


But at last week's CeBIT trade show in Germany, more details started to emerge. According to a Yankee Group analyst quoted in this E-Commerce Times story, SAP is aiming squarely for the sweet spot of users that are "too high-end for Microsoft Dynamics and too low-end for Oracle" with its All-In-One product line.


A new All-In-One application offers some 80 micro verticals and promises easy redevelopment for channel partners and deployment for end user companies. SAP partners have already introduced 82 new solutions under the All-In-One umbrella.


The Yankee Group analyst lauded SAP for the microverticals, as well as integrated business intelligence and analytics and an improved user interface. An additional item she'd like to see: prebuilt workflows.


While All-In-One is designed for the upper end of the SMB market segment, SAP is also promising updates to its Business One line, which is meant for smaller businesses.

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