With a growing number of SMBs selling products and services online, it seems logical that these companies would want to ensure that people can easily find their Web sites. Yet a recent Microsoft survey of SMBs in the UK with Web sites found that just 38 percent of them utilize search engine marketing.
Among their reasons for shunning it: 44 percent said it took too much time, 56 percent believed it was too costly, and 33 percent thought it was too complicated. In short, such services seemed inaccessible to SMBs.
The somewhat surprising entry of Sam's Club could help change that. A search engine optimization (SEO) service will cost $25 a month, writes CNET blogger Elinor Mills. For an additional $25 a month, SMBs can add pay-per-click advertising services. Web site design and e-commerce services are also available. All of the online services are provided by SMB specialist Innuity.