In March I wrote about business continuity, prompted by a news release declaring "Business Continuity Awareness Week." I used to do public relations and wrote my share of news releases. I haven't done so for years, but it seems to me the Business Continuity Institute, the folks behind the awareness week, just missed a golden opportunity to promote the idea of business continuity.
We are, after all, facing what could be the granddaddy of all disasters. If you believe Family Radio's Harold Camping (and many of his own employees apparently don't), tomorrow true believers will ascend into heaven during the Rapture while others must endure a series of cataclysmic events that will result in the end of Earth as we know it on Oct. 21.
So we can assume that the non-believers will be expected to soldier on at work. Maybe some of them will get memos like the one posted by Roberto Mansfield on his blog. It's addressed rather generically to "university employees" and there's no telling where it came from, but it includes some pretty funny guidelines for both employees who are raptured and those who are not.
Business Insider published an email that included what the Insider called a "hilarious succession plan" for BuzzFeed CEO Jonah Peretti, including the admonition that advertising sales people "are expected to hit their pre-Rapture numbers." Peretti concludes the message sent to employees by thanking them for "amazing work" and telling them he will be "looking down from above, rooting for you."
I think using the Rapture as a reason to tell employees what a great job they are doing, as Peretti did, is an awesome idea - provided you don't offend anyone by making light of the possible apocalypse. Similarly, a little bit of humor might be a good way of getting IT staff to revisit the idea of business continuity planning, an important task that too often gets pushed to the back burner as IT focuses on projects that have a more immediate impact.
Earlier this week, as WebProNews reports, the Centers for Disease Control employed humor to get folks thinking about disaster preparedness by blogging about preparing for a zombie attack, and then promoting the post with a tweet. In an ironic twist, the CDC wasn't prepared for the heavy Internet traffic that ensued, which took down a server.