Mobile Banking Malware Expected to Increase in the Coming Year

Ann All
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10 Cutting-edge Mobile Application Trends for 2012

Mobile applications will increasingly define the user experience on high-end devices.

My IT Business Edge colleague Susan Hall on Friday wrote about how a developer shortage could mean companies won't be able to create mobile applications as quickly as they'd like. She noted that the scarcity is forcing companies to boost wages, retrain software engineers, outsource work to third-party developers and set up offshore development labs to meet demand.


While this issue is impacting companies of all sizes, it's likely to be an especially big deal for small and mid-size companies, few of which can afford the kinds of salaries Susan mentions in her post, $90,000 a year and up.


Gil Seabra, director of business development for Actminds, a provider of development and management services, said that companies like his, which employs developers in Brazil, can help SMBs cost effectively roll out mobile applications. In addition to the labor shortage that is driving up demand and salaries for mobile developers, Seabra said many mobile projects are "not linear demands."


In other words, unlike some business applications, many customer-facing mobile apps require little major development work once they are complete. So it may not make sense to build an internal staff with specialized mobile skills, Seabra said. (Of course, companies may become more interested in beefing up internal mobile skills, as they also add more mobile apps used by their own employees, a trend Seabra said is growing.)


Even companies that intend to build their own mobile staffs can attain a quicker ROI from working with vendors like Actminds as they bring their employees up to speed. Working with a wide variety of clients gives vendors experience with "usability, look and feel and specific functionalities," Seabra said.


Like other Brazilian service providers, Actminds touts its cultural compatibility with Western companies. Unlike Indian services providers, which must contend with a time difference of 10 hours or more with their U.S. clients, Brazil is three hours behind Greenwich Mean Time. This facilitates easy communication with clients, which Seabra said is especially important as Actminds uses Agile development methodologies for 95 percent of its projects.

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