Oracle Hopes to Keep SMBs Happy with New BI Software

Ann All

Oracle is feeling the love from SMBs, according to a recent customer satisfaction survey in which it trumped archrival SAP.

 

The company hopes to capitalize on that goodwill and earn more warm-and-fuzzies by giving SMBs something they want with Business Intelligence Standard Edition One. The entry-level product includes some pretty advanced BI features, including interactive dashboards, ad hoc query and analysis, and extract, transform and load (ETL) technology, reports internetnews.com.

 

Like Oracle's BI Suite Enteprise Edition, SE One incorporates technology acquired from Siebel Systems.

 

An Oracle executive quoted in this Computer Business Review piece says it's also the company's first SMB offering based on Oracle's SOA-centric Fusion architecture.

 

While the article lauds Oracle for lowering the price of BI to make it more accessible to SMBs, it cautions that SE One "certainly carries a learning curve" and encourages SMBs to press the company for details on user training and support.


 

CBR also finds the branding a bit confusing. In our experience, simple branding is a rare thing. We also find it lacking in SAP's still-emerging strategy for SMBs, which centers around its Business One and All-In-One products.



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