Based on results of an Optimize survey of 100 C-level executives, it's clear that business intelligence is going places -- most notably out into the corporate trenches.
While BI today is largely confined to finance, senior executives and IT managers, respondents predict that line-of business managers will overtake them to become the biggest BI user group within two years -- with knowledge workers, members of sales teams and customer service representatives not far behind. A surprising third of respondents say that "every employee and partner" will use BI tools.
The biggest barriers to BI adoption are ease of use (an issue we harped on in this blog recently), lack of clear ROI, and integration with existing platforms, all cited by roughly 40 percent of respondents.
Somewhat suprisingly, considering optimistic spending forecasts by AMR Research and other analysts, a third of respondents say their BI spending will remain flat, while another third expect spending to increase by less than 25 percent. Falling prices, rather than lack of demand, will keep spending levels down, says a Forrester analyst.