MySpace Doesn't Let Little Guys Get in the Way

Rupert Murdoch, the mercurial media magnate whose News Corp bought MySpace for $580 million two years ago, is more of a Microsoft guy than a Google guy.


By that, we mean that Murdoch has cast himself more in the Microsoft mold of growing a business by crushing the competition rather than modeling the "do no evil" philosophy famously espoused by Google.


In the case of MySpace, News Corp is steamrollering right over the business models of SMBs who earn money by making and selling software designed to appeal to MySpace users, according to a recent Forbes article.


Earlier this year, MySpace blocked access to a popular widget from photo storage site Photobucket and then started heavy-handed discussions to buy Photobucket.


Exhbit B: The co-founder of profile editor site says that MySpace just launched an editor that is a virtual duplicate of the one found at RealEditor -- following his rejection of a lowball offer from MySpace to create its official editor, which allows MySpace users to tweak their profile pages with snazzy colors and graphics.


Though the entrepreneur feels "wronged," he acknowledges there is nothing much he can do about it. "You'll find this type of pattern in any business that's at the very top. They come in and give you a lousy offer for something, then they just take it," he tells Forbes.


At least one (perhaps more naive) executive of an Internet start-up called SiteGravy feels that MySpace's introduction of an editor will help, rather than hurt, his business because some users who experiment with the MySpace editor will ultimately head to his site for its "more sophisticated" tools and features.


The Netscape guys probably told themselves the exact same thing.

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