You've no doubt heard of the Starbucks effect. Many small independent coffee houses worried that Starbucks would drive them out of business. But a funny thing happened on the way to the latte. The independents' business improved when Starbucks came to town.
The theory is, Starbucks helped drive up overall demand for a good cup of joe. Supply and demand -- everybody benefits.
There appears to be a similar effect happening in the world of high tech. Despite the continued growth of offshoring, a Hudson survey shows that IT pros' optimism about their jobs is higher than it has been in months. And for good reason, experts say. Demand for specialized IT skills continues to outpace supply.
The theory is, as companies offload commodity tasks to outside firms, they free up funds for more strategic IT initiatives. Pretty much the way Thomas Friedman laid it out in "The World Is Flat."