Lots of Room for Growth in SMBs Buying BI

Ann All

Last summer, a Forrester Research study concluded that the SMB market for business intelligence was pretty wide open, considering that 45 percent of SMBs in 2006 were not using BI.


Despite all of the market interest in BI over the past year -- exemplified by the round of BI acquisitions that closed out 2007 -- those numbers have barely budged, based on results of recent research from AMI-Partners, which found that 52 percent of SMBs use BI software.


According to an eChannelLine story about the research, 9 percent of small businesses (less than 100 employees) and 37 percent of mid-size businesses (less than 1,000 employees) use traditional packaged BI software.


Five percent of the SBs and 1 percent of MBs use BI delivered via a software-as-a-service model. (Interestingly, as I wrote in March, large enterprises are also getting BI via SaaS, using it to supplement their on-premise BI deployments.)


SMB interest in BI will likely continue to rise, thanks to cost-effective options such as servers pre-configured with BI software, which I mentioned in a blog from November.

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