Back in January, IT Business Edge noted several moves by Asian PC manufacturers to target the U.S. market, including Lenovo's introduction of a low-cost line of computers targeted to home users and gamers. Now Lenovo is rolling out a line of ThinkPad laptops aimed at the red-hot SMB market.
According to InfoWorld, the new SL laptops will be priced from $699 to $1,199 and come equipped with online backup services and a security feature to locate stolen laptops. This seems like a wise move, considering that both data backup and security were tapped as top spending priorities by SMBs in a recent Forrester Research survey.
The target market for the new machines is companies with fewer than 100 employees that can't afford to devote IT resources to troubleshooting laptop problems, according to the story.
The SL laptops will boast a more stylish look and multimedia features not found in previous iterations of the ThinkPad, notes the article. Thanks largely to the influence of Apple, other hardware manufacturers including HP are devoting more attention to design in their business models, wrote IT Business Edge contributor Rob Enderle just last week.
Earlier this year Lenovo inked a deal with IBM to incorporate Big Blue's System X technology into a new line of Lenovo servers geared toward SMBs.