Lenovo Hopes Support Deal Will Help It Win More SMB Customers

Ann All

Following its early 2006 entry into the U.S. marketplace, Chinese PC manufacturer Lenovo began pitching itself as a low-cost alternative to Dell -- and one that might especially appeal to SMBs, with features like virus recovery, easy network connectivity and automatic updates.


Since then, however, Lenovo has weathered its share of problems, including a couple of battery recalls and losing enough market share to be passed by rival Acer in the global PC stakes.


Lenovo is hoping that a recently inked tech support deal with IBM may help it turn around its fortunes. Lenovo Experts Live will provide a 24/7 help desk to assist SMBs and others with a wide range of tech issues. IBM will deploy and manage call center services, network transport and server operations for Lenovo.


Technical support is a sweet spot for vendors targeting the SMB market. Lenovo competitors such as HP offer remote support programs for their PCs.


Another SMB-friendly strategy recently adopted by Lenovo is selling its gear in a limited number of retail stores. Dell made a similar move recently, announcing a deal with retail behemoth Wal-Mart.

Add Comment      Leave a comment on this blog post
May 30, 2007 8:57 AM Stephanie Stephanie  says:
Lenovo did not lose market share, as it actually grew it's shipments above the industry average. Acer simply grew at a faster pace in the last quarter and overtook Lenovo for the first time. Still remains to be seen if Acer will be able to keep up the pace. Their main growth area was in the consumer market, a segment that IBM left a few years ago and where Lenovo is just starting to show a presence. Dell has been the main loser in market share for the past few quarter! Reply

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