iPad Apps and Customer Empowerment

Ann All

Slide Show

Five Considerations when Deploying iPad in Your Business

Factors to consider before deploying the iPad

It hasn't taken long for the iPad to create a big buzz in the business world. Most of the stories focus on how it makes easier the lives of attorneys, physicians and other professionals using it.


A Computerworld article details stories of happy iPad business users, including 100 attorneys at Chicago law firm Sonnenschein Nath & Rosenthal who like the devices so much they were willing to buy them with their own money. Even more attorneys will likely use them if the firm decides to offer it as a laptop alternative, something the director of application services says it is considering. A cardiac surgeon says he and several colleagues like the "low profile" of the iPad during exams and use an iPad application to access patients' electronic health records.


A Wall Street Journal article quotes Tim Cook, Apple's chief operating officer, as saying that half of the Fortune 100 are testing or deploying iPads. Among companies using iPads mentioned in the article: Mercedes-Benz Financial, which created an application that lets dealerships begin the credit-application process while customers are standing near a vehicle; Kaiser Permanente; and Bausch & Lomb.


As both Computerworld and the Journal note, the iPad has been quickly accepted by IT departments because it uses the same software as the iPhone. While IT departments largely rejected the iPhone when it first came out, they changed their position when Apple added support for Microsoft Exchange and business-friendly security and management features to its software. As PCWorld.com reports, with an OS upgrade due in November, the iPad will gain the ability to wirelessly print documents, share files and multitask.


Some companies are also taking advantage of the iPad's ability to strengthen relationships with their customers. Earlier this week I interviewed John Roddy, the senior vice president of Logistics and Distribution for Arhaus Furniture, an upscale furniture retailer that will test six iPads in its local Cleveland market in November. The company then hopes to roll out the devices to 52 delivery drivers in 13 states by the end of the year. Working with partner TOA Technologies, an on-demand provider of mobile workforce-management software, the company created applications that promise to transform both back-office and customer-service aspects of the delivery process.

Add Comment      Leave a comment on this blog post
Sep 6, 2010 5:43 AM Jeremy Engdahl-Johnson Jeremy Engdahl-Johnson  says:

Federal funding may be encouraging a move toward EHR, but there's more to it than just installing systems. How can healthcare data pooling lead to a better system? More at http://www.healthcaretownhall.com/?p=2193


Post a comment





(Maximum characters: 1200). You have 1200 characters left.



Subscribe to our Newsletters

Sign up now and get the best business technology insights direct to your inbox.