Intelligence Agency Not Playing with Recruitment Ads in Games

Ann All

A few months ago we blogged about a study from IBM and a company called Seriosity that found parallels between the kinds of skills used in online role-playing games and those needed to succeed in today's increasingly collaborative business environment.


So it's not a huge surprise that an employer is going after tech-savvy recruits by embedding recruitment advertisements in video games.


Oddly enough, however, it's not a game designer or some Web 2.0 startup. The Guardian reports that British intelligence agency GCHQ is placing ads in games like "Tom Clancy's Splinter Cell: Double Agent." Maybe it hopes to find its own version of Q, the character that supplies those cool, cutting-edge gadgets to fictional spy James Bond.


The move dovetails with the trend of companies advancing far beyond traditional recruitment firms and job fairs to find employees. Microsoft, HP, Sodexho and Verizon are among the companies that have conductedvirtual job interviews in Second Life. Not surprisingly, GCHQ works with advertising agency TMP Worldwide, which has hosted several job fairs in the online community.

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Oct 22, 2007 2:13 AM Nic Mitham Nic Mitham  says:
In terms of using virtual worlds for recruitment, initially it was tech-sector companies that tested the water first - but as TMP is proving, companies across multiple sectors are now realising the benefits.But, at the end of the day, the actual channel hosting the recruitment effort it irrelevant (a means to an end) because it's about effect media planning - recognising the quality of the target audience in worlds such as Second Life and then aligning recruitment strategies to fit this target group. Reply

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