Incumbents Hit Web 2.0 Suite Spot with CIOs

Ann All

Companies like Microsoft -- founded in 1975 -- are looking downright long in the tooth when compared to all of the startups rushing to produce the "next big thing."


Even the new boss, Google, is starting to look a lot like the old boss.


In spite of -- or perhaps because of -- all of these emerging options, the majority of CIOs surveyed in late 2006 by Forrester Research say they'd prefer a suite of Web 2.0 tools from a single vendor -- preferably a "major incumbent" like IBM or Microsoft -- over standalone products. Lucky for them that Big Blue, which can trace its roots all the way back to the late 1800s, is one of the biggest proponents of Web 2.0 technologies.


A Forrester analyst tells CIO Insight that while ease of integration is a primary motivator for CIOs with a suite spot, they also worry about the long-term viability of start-ups. And they aren't the only ones. A Jupiter Research analyst quoted in BusinessWeek finds today's tech environment "scarily like 1998 in some ways."


The number-one driver for using Web 2.0 tools, mentioned by 74 percent of respondents, is improving efficiency. This open-ended motive, cited as a reason for adopting almost any technology, suggests to us that CIOs may not yet have clear Web 2.0 strategies.

Add Comment      Leave a comment on this blog post
Aug 27, 2008 4:31 AM Markus Karlsson Markus Karlsson  says:
The issue for most CIOs is that Web 2.0 has its roots in web 1.0 and is a diverse set of technologies which are complex to integrate into a single unified product suite. If you look around for out-of-the-box solutions there are very few options in the marketplace today; there are new Social platforms which have limited commercial and promotional capabilities, or there are numerous web 1.0 offerings for content management, forums, newsletters and ecommerce, and there is still minimal overlap between these. It will take some time for companies to pull these technologies together into fully functioning suites. Once that happens it will become clear to CIOs what the benefits are and how they can be easily achieved within their organisations. Reply

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