Companies like Microsoft -- founded in 1975 -- are looking downright long in the tooth when compared to all of the startups rushing to produce the "next big thing."
Even the new boss, Google, is starting to look a lot like the old boss.
In spite of -- or perhaps because of -- all of these emerging options, the majority of CIOs surveyed in late 2006 by Forrester Research say they'd prefer a suite of Web 2.0 tools from a single vendor -- preferably a "major incumbent" like IBM or Microsoft -- over standalone products. Lucky for them that Big Blue, which can trace its roots all the way back to the late 1800s, is one of the biggest proponents of Web 2.0 technologies.
A Forrester analyst tells CIO Insight that while ease of integration is a primary motivator for CIOs with a suite spot, they also worry about the long-term viability of start-ups. And they aren't the only ones. A Jupiter Research analyst quoted in BusinessWeek finds today's tech environment "scarily like 1998 in some ways."
The number-one driver for using Web 2.0 tools, mentioned by 74 percent of respondents, is improving efficiency. This open-ended motive, cited as a reason for adopting almost any technology, suggests to us that CIOs may not yet have clear Web 2.0 strategies.