In one of our earlier blogs on Dell's fledgling efforts to create products and services geared toward SMBs, we noted that Dell's market push would likely inspire competitors to reassess their SMB offerings.
That certainly appears to be the case with HP, which eWEEK notes is launching "a three-pronged assault on the SMB solution provider market," with the prongs being ease of access, increased investment, and technology developed specifically for SMBs.
It may be too soon to call this a trend, but vendors appear to be increasingly cognizant of the fact that many SMBs simply aren't interested in scaled-down versions of existing enterprise solutions.
Prong number one, increased access: HP just launched SME Express Way, a portal for SMBs packed not only with product information but also with virtual training sessions and other online training options.
Prong two, increased investment: HP is boosting the staff devoted to SMB partner support by 10 percent to 15 percent and enhancing call center coverage for those partners.
Prong three, SMB-specific technology: The new c3000 blade server and more on the way.
While denying that Dell's new efforts to woo SMBs have anything to do with HP's enhancements, the general manager of HP's Solution Provider Organization nonetheless manages to get in a dig at Dell, telling eWEEK:
We have spent 25 years building our channel, so it's not going to happen tomorrow for Dell.