Earlier this year I speculated on why more CIOs weren't using social channels, concluding they probably just didn't think they had enough time or worried they wouldn't derive enough value from them. Many companies also don't permit their employees to use social channels, even for business use. (Yes, there may have been an increase in companies allowing use of social channels since the survey was released in January, but I doubt the needle has moved that much.)
Execs Weigh in on Collaboration
End users are looking to IT for tools that will help them increase productivity across what in many cases are sharply reduced workforces, but execs are expressing distrust of collaboration tools.
An Avanade survey released last month showed executives worry that employees would waste time if given access to new collaborative technologies. That's a legitimate concern (one of many), but I also wonder if there isn't uncertainty as to which social channels will add value, given all of the options. Chris Curran seems to agree, writing on his CIO Dashboard blog:
I think the primary driver of the "No Social Media" strategy is that there are a dizzying number of sites and services and it's hard to find a place to start.
For those looking for a starting point, Curran walks readers through eight social channels, four for communication and four for collaboration. While he acknowledges it's not a comprehensive list, he's done a good job of presenting the most common channels. For many executives, there's nothing like a 2 x 2 matrix to clear up confusion. So that's what Curran offers, a social media framework that illustrates the potential benefits that can result from using channels like blogs, wikis and social networks.
He also gives 10 great suggestions that might help organizations jump-start social initiatives. I won't reproduce the entire list, but here are some of my faves: