Putting business benefits first is the best way to gain executive buy-in for just about any IT project, but it's especially important when the project centers around a concept that has a tendency to get mired down in the technical muck.
If SOA isn't such a concept, we don't know what is.
Droves of analysts, including Saugatuck Technology, are warning against emphasizing technology rather than the business problems it can help solve when discussing SOA with execs.
Too many IT folks push a "big bang" approach to SOA when an incremental approach is what will really demonstrate SOA's value to the business, says analyst Judith Hurwitz in a recent IT Business Edge interview.
Though some analysts have also mentioned the difficulty of determining which departments should fund SOA as a potential stumbling block to its adoption, Hurwitz downplays this idea. After all, she says, no single department is expected to pay for e-mail.
Smart companies avoid budget drama by establishing cross-functional teams to evaluate expenses associated with a new technology and come up with an appropriate approach for sharing expenses.