We think the line between offending an SMB and appealing to it may be pretty thin. While it's OK for tech vendors to acknowledge that SMBs lack the IT resources of their larger business brethren, it may not be wise to imply that they don't have a clue.
A recent marketing campaign from Fujitsu Siemens Computers (FSC) seems to be treading that line. In an effort to sell SMBs (100 to 200 employees) on the benefits of storage-attached networks, FSC is offering what it calls ''my very first SAN," reports The Register.
It's clear that the system is intended to be simple. But does the slogan's babyish vibe carry an unintended insult?
If successful, the marketing may help FSC distinguish itself from rival HP, which has made a serious push into the SMB storage market this year.
A key differentiator, says an FSC executive interviewed by The Register, is proprietary technology called FibreCap that stores the cache on a portable compact flash card and replaces batteries used in critical systems requiring a failsafe power facility to protect the RAID controller. This could prove critical in disaster-recovery efforts that exceed the three-day life of a system's battery.
FSC faces plenty of other competitors in addition to HP. Sometime HP partner LeftHand Networks, which earlier this year introduced several storage solutions suited for SMBs, is one.