Does Data Drive Demand for BI?

Ann All

It seems logical. As companies accumulate a growing pile of data, they want to derive as much value as possible from it. That desire is driving an increased interest in business intelligence, contends BI software provider SAS Institute.


Data doubled every every 11 months in 2007, estimates SAS, and it expects that pace to increase to every 11 hours by 2011, reports


Yet I just wrote a blog about the findings of the latest BI Survey, an annual piece of research produced by the Business Application Research Center, that calls the correlation between data growth and BI demand one of several common myths about BI.


According to Nigel Pendse, one of the authors of the survey, most BI implementations involve between 4 and 6 gigabytes of data, a figure that has remained constant since 2002. Large BI implementations drive up costs and management complexity, and don't yield results that warrant the added effort, he says.

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