With a son who is 9 going on 16, I am dreading the teen years. Patience isn't my strong suit, and I know it'll be sorely tested. My friends who are parents of teens tell me that the occasional flash of maturity is usually enough to keep you going. And so it goes with Enterprise 2.0. Like most adolescents, Enterprise 2.0 has inspired its share of frustration. It's been seen by some as erratic, full of itself or just plain silly. As it matures, however, its potential is becoming more apparent.
Companies are becoming more convinced of Enterprise 2.0's benefits, and there's a growing number of documented Enterprise 2.0 success stories.
Vendors seem keenly aware of this. In addition to younger and less traditional companies like Google and Salesforce.com, the most traditional of enterprise vendors like SAP are showing some real Enterprise 2.0 chops.
And now we have CSC, a very traditional services and consulting company, announcing a partnership with Jive Software in which it will sell Jive Social Business Software across all its lines of business. John Glowacki, CSC's corporate VP and CTO, said in a news release that the company "is committed to enabling the same knowledge sharing, collaboration and productivity gains for our clients that we have seen ourselves internally."
For more about those internal gains, you can check out a case study that details CSC's use of Jive Software. Among the highlights: 25,000 users in 20 weeks; reduced cycle times for consultants' proposals, which led to lower customer acquisition costs; easier onboarding of new employees; and a fivefold reduction in the amount of time it took CSC employees to track down colleagues with relevant expertise. CSC's internal community called C3 (Connect, Communicate and Collaborate) now has 49,000 members and is growing at a rate of 2,500 new members a week.
According to the release, CSC is forming a Social Business Practice to provide a model on how to advance companies into the social business market. One of its first projects involves using its mobile expertise to develop a mobile social business application for the BlackBerry.
I expect we'll see more of these types of consulting partnerships. As I've noted before, companies often focus narrowly on Enterprise 2.0 technologies while shortchanging the underlying business processes. CSC's client roster includes the Federal Aviation Administration, the Department of Defense, the Department of the Treasury and the U.S. Navy. But CSC may have its work cut out for it in attempting to interest government agencies in social software.