Everyone knows that corporations are huge control freaks. Which explains why at least some of them are going to struggle with Web 2.0.
Many of the concepts that fall under the Web 2.0 umbrella -- tagging, RSS, social networking -- are all about giving the user community more control. And that makes lots of companies more than a little nervous.
But here's the thing: Web 2.0 is going to happen, with or without the active participation of companies. So smart companies will make at least some effort to roll with the changes, by checking to see if they are mentioned on Wikipedia, for instance -- and ensuring that any references are accurate.
A Beagle Research Group analyst advises companies not to stray too far from their comfort zone. In this IT Business Edge interview, he suggests they test Web 2.0 ideas in areas where they know they can control the environment.