Back in June, I blogged about a Forrester Research survey that found CIOs wanted an all-encompassing suite of Web 2.0 tools from a single vendor -- preferably a known entity like IBM or Microsoft.
IDC must be getting a similar vibe from folks. IDC VP of Research Frank Gens predicted during a recent conference that big guys like IBM or Microsoft are poised to wrest control of the market away from unknown start-ups. According to internetnews.com, Gens told the attendees:
Established vendors are going from "Hey, this is interesting" to "We better start building our future around these models."Gens taps both Microsoft and IBM as likely to introduce comprehensive cloud-based computing offerings or "data centers in the sky" this year. Nicholas Carr recently posted on his Rough Type blog the rumor that Microsoft has plans to unveil an ambitious cloud computing strategy some time this month.
Interestingly, neither Gens nor Carr mention HP, which ZDNet's Larry Dignan reports is rolling out something called Adaptive Infrastructure as a Service (AIaaS), in essence a subscription-based, ready-made data center infrastructure that is available in different versions geared to varying enterprise computing needs.
While IDC's Gens predicts that the advantage in this emerging market will go to the powerful incumbents, there are still plenty of smaller vendors from which to choose. CIO.com lists 11 of them culled from a Forrester Research report here. Number two on the list is Amazon, which as I blogged last month is cleverly tweaking its Web services to make them more enterprise-friendly.
Though competitive pricing is first on the CIOs' list of what they want from these suppliers, cited by 79 percent of the executives, it's closely followed by support for industry standards (73 percent), a sign that they won't tolerate vendor lock-in. Says Gens:
Business executives are a little uneasy about handcuffs being put on their business. When you start to build your infrastructure, you want the handcuffs off.Web 2.0 is fueling the need for these kinds of cloud-based infrastructures. After all, companies must store and manage the rapidly multiplying piles of data generated by blogs, wikis, social networks and other new communications channels.