Alignment, staffing and culture are often more critical than software and apps
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I think that chargeback is a good idea, as it ensures that people pay their fair share. But, that is indeed problematic for most organizations -- they don't understand what it costs them to deliver service or what's an appropriate basis on which to bill for it. Most of the organizations I've seen try to implement chargeback end up encountering significant resistance.
Beyond that, even if they were able to quantify and properly show what the cost is and bill it properly. I think that any charge should be based on value, not cost. The upside to this that many organizations don't consider is that the amount that's above and beyond (representative of value) is what can be used to fuel new development and innovation.
Until IT organizations start holding themselves (and operating like) a service provider, the entire area of chargeback is likely to remain slippery and elusive.