Businesses Could Put Sprint's New 'Social' App to Work

Ann All

Sprint is pitching its new social mapping service, which allows groups of people to stay in more or less constant contact with each other via GPS-enabled cell phones, to the teens and twentysomethings it sees as the most logical target audience.


Though niche providers like Helio and Boost Mobile have offered similar services for some time, reports, Sprint's move marks the first time that one of the nation's largest four carriers has jumped on the buddy-finding bandwagon.


In addition to finding each other on a map, folks who opt in to the service can leaves messages and pictures tied to a location for their friends and receive alerts when friends are nearby and desire a face-to-face meeting.


Call us crazy, but we think this has too much potential as a business application to leave entirely to the denizens of MySpace. It could be used to help managers keep accurate tabs on sales or service representatives in the field, for instance, or to connect far-flung colleagues at conferences and other events.


At $2.99 a month per user, the Sprint service could be a viable -- and inexpensive -- alternative to services such as the GPS-based workforce management application that AT&T offers in conjunction with TeleNav.


This seems like just the kind of consumer app that leaps quickly into the enterprise and/orinspires enterprise vendors to step up to the plate with similar solutions.

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