As Gimmicks Go, Video Is a Good One

Ann All

Video in the enterprise? Sounds like a gimmick, right?


That's because it IS a gimmick. Yet as far as gimmicks go, it appears to be a fairly compelling and low-cost one. And one that may pair up nicely with other multimedia techologies such as podcasts.


You've heard the old cliche about "seeing is believing." Like most cliches, it's true. So video is seemingly a natural for such corporate applications as online tutorials or training videos. Marketing folks will be your new best buddies if you suggest experimenting with video case studies.


Still think it sounds goofy? Consider that Cisco just introduced an enterprise streaming video service that it's calling "the YouTube for business."

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