Alignment, staffing and culture are often more critical than software and apps
Caution would have kept us all in candlelight, traveling in horsebuggies, and cooking over open fires. If one reflects on the 1993-2000 period - when webpages came into wide use - it isn't hard to see that virtual communities, like Second Life, will be the next frontier. This time the "adoption" period will be much quicker, perhaps half or one third the time it took webpages to gain widespread use. Companies and entrepreneurs wishin to compete in a global marketplace have little choice but to jump in now, and they won't be "first adopters," but they will a head start on most of their competitors. Too much investment and many too many public committments have been made in Second Life for it to go the way of Alta Vista in the early search engine wars, or Netscape in the battle of the browsers. It is a decidedly anglo perspective to believe VR worlds are in only the pioneering stage. Korea's Cyworld, Sweden's Entropia, and others have shown other parts of the world are not so timid in embracing this new technology and social phenomenon. Two years from now, the article printed above will read like the reviews from those who said color would never phase out black and white TV.
Second Life is the latest internet scam/hype that has managed to convince large corporations with lots of expendable cash that they are the Next Big Thing.SL will be lucky to be a Thing that survives it's own modest success. As someone who actually uses the platform I and others can tell you that not only are the numbers absurdly inflated, the database servers and the platform itself is falling apart, constantly down, filled with bugs and completely unreliable. The grid, as we call the world, is filled with underage kids and others with disposable accounts making life miserable for everyone else. This started when Linden Lab opened it's doors to Second Life to anyone who signed up, without even a verified email account, in order to inflate their numbers. With only 15,000 people logged in, the lag makes SL barely usable and that is now becoming the average number on at any given time. Hardly 2 million. Most are throw away accounts or "alts", accounts other than your "main". The Grid has been so unstable lately many are leaving or considering doing so, only to be replaced with "griefers" who use their multiple accounts to annoy and harrass the residents or camp in casinos and sex clubs which make up the vast wasteland of the "mainland". (The not very hidden underbelly of SL, sex and more sex, often of a kind that would raise many eyebrows, is never given coverage by mainstream media.) Other than the attention that businesses get from their entry into Second Life by the the media taking notice and giving it mention in their breathless write ups, I don't see any benefit in the investment their of mostly empty private "sims" (islands). Residents don't visit them, for the most part, and once it's been mentioned a few times by the media, there is little point in their presence.
As a regular frequenter of Lambdmoo for going on 15 years, I have to bristle at your suggestion that it is a "failed experiment in virtual worlds." It begs the question: what would have defined success? It's a meeting place for a couple thousand people that mostly enjoy one another's company. Where's the failure?
"Wells Fargo is doing its best to convince a young demographic that banking is hip by letting them sky-dive and go clubbing on its Second Life island. " Wells Fargo abandoned SL after a trial and switched to Active Worlds.
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Cough The first adopters already got here in 2002. Those of us who came even in 2004 are relative late adopters.And it's not even that you are the first business adopters, as plenty of us started inworld businesses to serve the growing population.So...you are the first real-life business adopters -- oh, but not even there, as there were a few very early pioneers like Justin Bovington's Avalon. So now what? You can either immerse in the virtuality to make another world, or you can use the platform to augment whatever you are doing in RL. The discussions around "immersion v. augmentation" needn't discourage you from trying both or mixtures to find the right balance.The discussion about how "this isnt' real life" is always curious to me. But we are all online, much of the day, we people in modern cities working as knowledge workers. So, there's one more thing, a 3-D world, tabbed down next to all the other tabs where we already do everything from our spreadsheets to email our colleagues to check breaking news and stocks? It will all be interconnected.