Vonage Claims Stake in SMB VoIP Via Acquisition of Vocalocity

Kim Mays
Slide Show

Six Features to Explore Before Choosing Your Next Phone System

Vonage has announced it will acquire Vocalocity, a cloud-based telecom, to try to gain more small to midsized business market share. Vocalocity is based in Atlanta and specializes in VoIP phone systems for smaller businesses. The company also provides data analytics, data mining and call monitoring products.

Although Vonage has had tremendous success in the consumer VoIP market, it hasn’t yet made inroads with businesses. The company saw Vocalocity’s fast growth of VoIP adoption among SMBs and felt that its offerings would fit well with Vonage’s goals. Marc Lefar, CEO for Vonage offered this statement:

‘Entry into the SMB segment is a key element of the growth strategy we outlined last year. Vocalocity accelerates our entry with a comprehensive, high-quality product suite and scalable platform. In addition, Vocalocity's software orientation, customer focus and innovative approach are a natural fit with our culture.’


According to CRN, Vocalocity’s service is different from other telecom products (e.g., Cisco’s Unified Communications) in that it is a virtual PBX service. Like Vonage, Vocalocity offers “fixed” VoIP services, which according to CRN, is “a market expected to grow 10 percent in the U.S. between 2012 and 2016.”

CRN also shares a quote from Vonage to its resellers:

‘Vonage has always been able to provide phone service for small office and home office customers who need one or two phone lines for their business. With the addition of Vocalocity, the company will also be able to provide phone service for small and medium size business customers who need more than two lines.’

The article goes on to say that Vonage believes the North American voice service market for SMBs is valued at around $15 billion. The acquisition of Vocalocity should go far in helping Vonage realize a large chunk of this market share.



Add Comment      Leave a comment on this blog post
Oct 21, 2013 11:23 AM zammi zammi  says:
thanks for nice post on voip Reply

Post a comment

 

 

 

 


(Maximum characters: 1200). You have 1200 characters left.

 

 

Subscribe to our Newsletters

Sign up now and get the best business technology insights direct to your inbox.


 
Resource centers

Business Intelligence

Business performance information for strategic and operational decision-making

SOA

SOA uses interoperable services grouped around business processes to ease data integration

Data Warehousing

Data warehousing helps companies make sense of their operational data


Close
Thanks for your registration, follow us on our social networks to keep up-to-date