Of course, the end of 2014 and the beginning of 2015 bring all sorts of articles predicting what will be hot in the coming year. For small to midsize businesses (SMBs), quite a few outlets are reporting their lists of technology trends to watch.
Entrepreneur gave three “promising trends” for 2015, which include creating and leveraging well-designed technology, adopting software as a service (SaaS) and developing “data-driven insights.”
Taking advantage of data to make better informed decisions is also a top trend for SMBs to watch from the Huffington Post. According to writer Joyce Maroney, “Smaller businesses, swimming in lots of data of their own, will likewise be taking more advantage of that data to bring science as well as art to their decision making.” That likely means delving further into more data sources than just Google Analytics, says Entrepreneur writer Himanshu Sareen, CEO of Icreon Tech.
Sareen says that data-driven insights (DDI) help paint a more detailed, “complete picture of your business health.” He recommends using “the 3 Cs to drive DDI” within an SMB:
Pinnacle predicts that 2015 SMB technology trends will “be more akin to strategies and game plans than directly related to hardware or software improvements.” It also says that much of the coming year for SMBs will likely involve following the footsteps of the enterprises that have already begun to dabble in most of the six technologies that were listed.
For SMBs, Pinnacle lists:
Of course, many other technologies will likely come up in the next year that will take businesses by surprise. Increased use of mobile devices, BYOD, wearables, and social media are all also on a few trend lists, but many of these items were also on last year’s lists. It will be interesting to look back later this year and see which trends really met the early year predictions.