The Facebook Boost Your Business events have been held across the U.S. this past year to help small to midsize businesses (SMBs) learn how to best use the social media platform to market their businesses. While attending one such event in New Albany, Ind., I learned a lot about Facebook’s involvement with small businesses and how the company can help SMBs reach customers.
At the event, Ciara Viehweg, Facebook’s SMB community engagement advocate, presented an extensive video and slideshow program to teach attending company representatives how to get started with Facebook, build a comprehensive Facebook marketing plan, create ads for the platform and measure their results.
According to Viehweg, 140 million people in the U.S. visit Facebook each day, and 77 percent of them come back every day, which of course makes it a good choice for SMB marketers. Viehweg also said that 20 percent of all mobile online time is spent on Facebook. And by setting up a business page on the social media outlet, an SMB can provide information about the company and reach hundreds, if not thousands, of potential customers right on their mobile devices. Viehweg added that it helps SMBs to have an online presence that can be viewed via any online device:
To ensure that your business’ information can be easily accessed and that your Facebook marketing efforts are optimized, Facebook offers these tips:
Facebook also allows you to decide whether your ad will be shown in the right hand column, which is accessed mostly by desktop users, or right in the newsfeed, which can be accessed via any device—mobile or not. Once the ads have been running for awhile, SMBs can access Page Insights to see the analysis behind the ad’s performance. This will help in optimization of further ads and in gauging whether or not the campaign was successful in its purpose.