As part of a calculated effort to make its IT service management (ITSM) software more accessible, Kaseya this week announced it is pursuing a more modular approach to packaging its software that includes free access to specific auditing and patch management modules.
According to Gerald Beaulieu, vice president of product marketing at Kaseya, different types of use cases and buyers of its ITSM software led the company to pursue a more modular approach that the company expects will make it easier for organizations to adopt Kaseya ITSM without having to make a full commitment to the entire Kaseya portfolio.
For example, Beaulieu says that the IT team in charge of compliance and auditing may opt to adopt Kaseya auditing software now without having to commit to the company’s help desk software or vice versa.
Delivered as a cloud service, Beaulieu says that the company is also making certain modules available for free as part of a way to more aggressively expose customers to the potential of the full Kaseya portfolio. Once customers are exposed to those applications, Beaulieu says that Kaseya expects that in time customers will upgrade to the paid version in order to gain access to additional Kaseya content that has been developed for a particular vertical industry as well as additional applications.
With more than 75 vendors competing in the ITSM space at the moment, there is something of a free-for-all going on in this particular market segment as customers debate to what degree they want to move ITSM to the cloud. Kaseya, it would appear, is trying to rise above that competition by giving customers a taste of its offerings at initial price points that don’t force a customer to necessarily commit to a massive cloud subscription from day one.