Dell Gets Aggressive on Storage

Mike Vizard
Slide Show

2016 Data Storage Trends: DevOps, Flash and Hybrid Cloud

The cost per gigabyte of both Flash and magnetic storage has never been lower.

Dell today released an upgrade to the Dell Storage Center Operating System (SCOS) that uses both compression and data deduplication to drive down the effective cost of Flash storage to less than 45 cents per gigabyte and the cost of magnetic storage to under 10 cents per gigabyte.

In addition, according to Travis Virgil, executive director for Dell Storage, IT organizations can now move volumes and replicate data across different Dell storage systems, give specific applications more priority to data than others, and employ VMware VVOLs software to simplify the management of storage attached to any specific VMware virtual machine.

Essentially, in version 7.0 of SCOS, Dell is bundling many of the storage software components that IT organizations used to pay extra for.

Given its pending merger with EMC, it’s clear that Dell is stepping up its efforts to gain market share in every category it competes in. While EMC currently dwarfs Dell in the amount of storage capacity sold, it’s clear that Dell intends to gain market share by reducing the total cost of real dollars IT organizations spend on storage hardware and software.

The amount of data IT organizations have to store is growing exponentially. Dell's need to drive additional revenue to pay down the debt it's about to incur by acquiring EMC is, in many ways, already starting to pay dividends for IT organizations.



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