With mobile methods skyrocketing in their ability to deliver information where and when it is needed, and voracious demand growing among end users of all types by the second, Robert Half Technology surveyed U.S. CIOs to see if they were leading their organizations with mobile technology strategies. Of the 2,300 CIOs surveyed, 28 percent said that they did not have a mobile strategy in place.
Respondents more often named mobile websites as part of their mobile media strategy, rather than applications:
Business services and retail CIOs are most often using a blend of apps and mobile sites, at 65 percent and 63 percent, respectively. "To maintain competitive advantage, sectors such as business services and retail need to connect with customers anytime, anywhere, so it's logical to see them leading the charge in implementing mobile strategies," says John Reed, senior executive director of Robert Half Technology.
Advice from CIOs with mobile strategies collected by ServiceNow in an IT Business Edge slideshow notes that a successful strategy will be based on a platform and needs evaluation, scalability, removal of silos, and careful attention to heterogeneous device use. And collecting data on these needs will help the IT organization tighten up its position as a collaborative leader and the glue that is holding a spider web of mobile platforms, apps and devices together in a meaningful, strategic manner.