Can Internet of Things and Privacy Co-Exist?

Kachina Shaw
Slide Show

How the Internet of Things Will Change Our Lives

Today, the TRUST Internet of Things Privacy Summit is being held in Silicon Valley. The event brings together analysts, policy makers and technologists at a time when “regulators at the U.S. Federal Trade Commission (FTC), the European Commission, and other organizations are already looking at the privacy issues related to the Internet of Things.” Of course, all of those entities and more have been doing so for some time, but we have reached the point at which governmental regulation of this set of technologies will likely never catch up to its development pace, and industry controls are moving forward more quickly in an attempt to balance consumers’ demands and concerns with product and network providers’ market goals.

The data privacy management firm putting on the summit, TRUSTe, is building its reputation in the Internet of Things (IoT) space where, along with the Future of Privacy Forum think tank, it recently introduced the TRUSTed Smart Grid, a set of analyses and certifications for companies seeking to differentiate their smart devices and highlight their data collection and usage practices.

The summit event, which you can catch live streaming, is tackling a “big three” set of questions around privacy and the IoT: Big Data, mobile and regulation. The final discussion will attempt to answer the overarching question: “Can We Have Privacy and the Internet of Things?”

Since we clearly will have the IoT, it looks like the question to be answered will continue to be, can we have privacy? When TRUSTe performed consumer research earlier this year around the topic, it found that 59 percent of respondents said they did in fact know that smart devices like in-vehicle navigation systems and TVs could gather data about them. That number seems low and slightly surprising. Less surprising is the fact that only 22 percent of those folks feel the devices’ benefits would outweigh privacy concerns, and only 14 percent said they would be comfortable with advertisers having access to that data. Security vendor Fortinet found similar attitudes in its recent survey: Of 1,600 responding consumers, 70 percent said they were very concerned or somewhat concerned about seeing their sensitive info stolen through connected devices, according to a piece on The VAR Guy.

As the analysts and policy makers discuss whether technical or regulatory controls will best serve to ease users’ fears about the data-collecting devices that they are already addicted to, ValueWalk reports on a Goldman Sachs evaluation of the Internet of Things “mega trend.” It may be the biggest one yet, and the profits to be gleaned from it won’t allow many vendors to be swayed from their course: The IoT promises to connect 28 billion people and appliances. The first two mega trends, the fixed Internet and mobile, in comparison, connected around 2 billion people.

Add Comment      Leave a comment on this blog post
Jul 11, 2014 11:13 AM Brian Berger Brian Berger  says:
Great question that should be asked over and over again. The world of analytics of big data have profited greatly from user privacy exploits. The need to separation of user selected privacy and user opt-in sharing needs reconciliation. This area of development extends from BYOD IoT including M2M. As we march down the path of automation and marketing for understanding behavioral actions of our users, we must respect their choice to have privacy, and give them a choice. Reply

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